Yoshiyuki Minami is a NY-based multidisciplinary visual communication designer and a critical thinker. He guides his clients to distill and elucidate their stories in ways that are genuine and thoughtful.
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Yoshiyuki’s collegial studies in economic sociology and the “Humankind” approach at Leo Burnett have had a great influence on his design philosophy. His purpose as a visual story teller is to create designs that inspire social change and contribute to the betterment of our society. His work is rooted in studying and understanding the purpose (or the reason for existence) in each client, in order to distill the essence, its identity that grounds the design system and the experience. He believes his clients’ authentic stories and unique perspectives should always inform the design and visual communications in ways that are honest and meaningful.
Capabilities:
Branding / Art Direction / Print Design / UX, UI Design / Packaging / Video, Video Editing / Photography / Making People Smile :)
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